DOB: October 31st, 1976

Nationality: German & Austrian

Born in: Berlin, Germany

Living in: Switzerland

Marital status: single

Personal Profile

Before founding GR1D Entertainment in 2013, Tara has been working many years in Formula One racing, managing accounts, creating unique events and hosting celebrities from the music and film industry.

Tara has been working closely together with all F1 teams, the rights holders as well as the equivalent structures, e.g. from tennis (ATP), soccer (FIFA) and other sporting series. The global media corporations are part of his daily business within the sports industry.

Previous to his engagement in F1 he has worked for one of the leading financial information and news networks in both marketing and sales. Tara co-founded and worked at one of Austria’s leading new economy consulting agencies which was taken IPO at Germany’s Neuer Markt in Frankfurt in 1998 based upon US GAAP standards.

Tara has high knowledge of the sports industry and the online economy with a strong comprehension of international brands, corporations and related global marketing tools. At a young age Tara has been staff-responsible already.


2023 Author of the book: The GR1D GUIDE - Curated Destination Guide to F1

Research, composition and setting

Design, copywriting and publishing

2021 Author of the book: F1 behind closed doors

Research, composition and setting

Design, copywriting and publishing

2014 - Present FanSpaces GmbH, Munich

Partner & Advisor

Business development and strategic partnerships

Recruitment of significant shareholders

2013 - Present GR1D Entertainment S.r.l., Pescara


Organisation of the GR1D CLUB™ Grand Prix After Party Series

Event planning, consulting and management

2004 - Present tararamos.com Marketing, PR & Eventmanagement, Berlin

Managing Director

Managing accounts in Formula One racing

Personalised PR for HNWI within F1, consulting and management

Liaison between costumers and the global accredited media & broadcasters

Focus on celebrity arrangements and event organisation

2001 - 2004 Grand Prix T.E.A.M. GmbH, Munich

Managing Director & Partner

Managing accounts in Formula One racing

Acquisition of new sponsors for various Formula One teams

Event planning, consulting and management

Celebrity organisation for Formula One teams

Focus on the celebrity arrangements and event organisation

1999 - 2001 BLUE C New Economy Consulting & Incubation AG, Vienna

Manager, International Business Development & Partner

Co-founder of the corporation

Driving force for the IPO at the Neuer Markt at Frankfurts Stock exchange

Development of business and marketing cooperations, particularly those in the telecommunications, banking and news media sectors

Acquisition of key accounts in the banking and telecommunication sectors; set up contracts, plan internal budgets and define project goals and scope

Interface between clients, cooperation partners and BLUE C AG; establish relationships for clients with e.g. content provider (including Deutsche Presse- Agentur, Dun&Bradstreet, Oracle)

Evaluate further business synergies with cooperation partners and clients, to ensure that the parties obtain maximum benefits

Supervise staff of 6 sales representatives

1998 - 1999 Reuters GmbH, Vienna

Sales Executive

Sales of Reuters Business Information Products (BIP)

Sales of Reuters Video Broadcast Information Products (VBI)

Close cooperation with the marketing department to improve and develop products

Continuation of local internet projects

1998 Reuters GmbH, Vienna

Marketing Executive

Marketing responsibility of Reuters Historic Products, Wireless Products and Video Broadcast Information Products

Co-ordination of client events

Design of invitations, brochures and flyers

Training of Reuters staff: Internet/Intranet

Establishment of local internet projects

Overseeing use of treatment of corporate identity, e.g. logo

1997 Formula One Administration ltd., London

Personal Assistant to the Organisation

Co-ordination of FOA events

Contact and cooperation with several F1-teams (including Ferrari, British American Racing and McLaren Mercedes)

Co-ordination of media and press events

Assistance with the organisation of the F1-Paddock


1999 Debis Systemhaus, Vienna

Presentation skill training

1998 Kepner-Tregoe, Vienna

Problem Solving and Decision Making

1989 - 1996 Königin-Luise-Stiftung (private high school), Berlin

1984 - 1989 Private Kant Schule (private primary school), Berlin


Perfect in written and spoken German

Perfect in written and spoken English

Perfect in spoken, and fluent in written Spanish

Elementary proficiency in Norwegian

Very strong in Mac and PC: Adobe CS, Microsoft Office