Mild Seven

MILD 7

Mild Seven has entitled Tara to develop and organize several events throughout the F1 seasons between 2004 - 2006. The events where hosted by the Mild Seven Renault F1 Team.

★ For the first time ever, an artist performed in a garage during an F1 GP 2004 weekend. Tom Novy was spinning with the drivers in the garage, and at night at the Graffiti party. Tara was responsible for all organization during the weekend.

★ At the 2005 F1 GP of Hungary, Mild Seven and Super Models of the World made a media cooperation and a party for VIP guests. Tara was responsible for all matters. Brand communication, exposure and TV coverage was extremely positive for both companies.

★ The Mild 7 RenaultF1 Team was presenting the Formula 1 race car on the Red Square in Moscow. Both drivers, Fernando Alonso and Giancarlo Fisicella, attended this unique event. Tara took care of all event organization.

★ Mild Seven was host to the media at the F1 GP of Belgium 2005. The motto of the event was the “Mild Seventies”. The motorhome was made over to fit the event, plus one photo-shoot for the fashion media was done. Tara was responsible for all matters throughout the weekend.

★ Mild Seven requested a special photo-shoot in the paddock at the Indianapolis F1 GP, combining a dynamic (dancers) and a static (F1 car) part of a picture. Tara took care of all matters in both projects. Besides the M7 photo-shoot, TUMI luggage company wanted to promote their bags.

★ Paris Hilton visited the Formula 1 GP of Monaco in 2005 and was invited by Tara and hosted by the Mild Seven RenaultF1 Team. While giving an interview to RTL German TV she presented the idea of her new lip serum.

★ Ralf Möller visited the Formula 1 GP of Europe in 2005 and was invited by Tara and hosted by the Mild Seven RenaultF1 Team. During his visit he communicated the brand of Mild Seven to the media and was present at the starting grid.